WHAT MOVES US TODAY SHAPES THE FUTURE OF TOMORROW
OUR MISSION THAT WE
STAND FOR EVERY DAY
FOR
At Royal Berry, we grow the best strawberries every day with respect for people, nature, and the product. Craftsmanship and sustainable techniques are central to this.
Our passion ensures that we consistently deliver fresh, flavorful, and responsible strawberries, with care and dedication.
Our mission is to work together towards a future where we can grow energy-neutral and residue-free strawberries.
2010
Royal Berry was founded by Jan van Genderen. He started early as a strawberry grower. ‘My father grew strawberries in a greenhouse of 1000 m2, alongside a job in technology. He did this just to earn a little extra at the auction from selling strawberries. I was found more in the greenhouse than at school. I was always very happy to be working with the strawberries and getting them to the auction.’ Jan grew up among the strawberries and soon had the ambition to set up a strawberry nursery.
His father helped him with the financing. ‘My father encouraged me to start very young. At the age of 17, I started my strawberry nursery, at that time in Poederoijen in the Bommelerwaard. In about 1 hectare of greenhouse, I grew strawberries here, from 2002 to 2010. Through trials and errors, I learned a lot.’
In 2010, Jan sold everything and made a fresh start in the Betuwe. ‘After my experience in the Bommelerwaard, I knew I wanted to approach it on a larger scale than in the Bommelerwaard. Larger because then I can bring in the right expertise to bring a good strawberry to the market. My mission is to be the best grower in the Netherlands.’ He established his company at the current main location in Bemmel.
2013
In 2013, Royal Berry acquired a former glass horticulture company from a tomato grower in Huissen of over 5 hectares, just a stone's throw from the head office, which was given an independent status under the name VG Berry. This brought the company to a total area of 11 hectares.
2015
The year-round cultivation of strawberries is starting.
2016
Since 2016, the outdoor cash registers have been added. The headquarters of Royal Berry was expanded with 7 hectares of outdoor strawberry cultivation on racks.
2017
The location VG Berry was expanded by 60,000 m2. Jan buys 10 hectares of land, comparable to 20 soccer fields, extra in the former horticultural area of Bergerden. The total strawberry area at Clivia in Huissen reached 40 hectares. The access was also adjusted for traffic to and from VG Berry.
In 2017, Royal Berry started packaging its strawberries itself and became an interesting retail partner, both in the Netherlands and abroad.
2018
In 2018, we expanded VG Berry by 10 hectares of greenhouse.
2019
In 2019, another area of 60,000 m2 of Green Label Greenhouse was realized.
2020
In 2020, the outdoor area of VG Berry has been expanded from 10 hectares of foil greenhouses to 14 hectares.
2023
In April 2023, the third location 4 Seasons Berry opened, the new greenhouse complex on Geranium in Bemmel, with a greenhouse area of 12 hectares.
2024
In 2024, Royal Berry developed a residential park for 400 employees to provide job opportunities and create a pleasant living environment close to work. This shows the company cares for its people and is building a close-knit community.
2025 - PRESENT
In 2025, Royal Berry will take over the 18-hectare greenhouse location in Egchel from Wijnen Square Crops. After a short conversion period, the greenhouse will be used for sustainable strawberry cultivation, in collaboration with Coöperatie Kompany.
At Royal Berry, everything revolves around people. For years, we have been cultivating the tastiest strawberries with care and pleasure in the most sustainable way.
What makes us special? Our close-knit team, our reliability, and the passion with which we collaborate every day – in the greenhouse, in the field, and with our partners.
FROM LOCATION TO LOCATION THIS IS ROYAL BERRY
4 DIFFERENT LOCATIONS, ONE VISION ON QUALITY
From Gelderland to Limburg, our companies together form the core of Royal berry. Each location has its own team and approach, but we all work towards the same goal: growing top-quality strawberries.
Whether you are at Next Garden or at Royal Berry Zuid – everywhere you taste the same passion. With our own teams, but one common approach. We strengthen each other, share knowledge, and continue to innovate. This is how we grow together.
4 Seasons Berry
Our main location
Royal Berry
Our first location at Next Garden
VG Berry
Our largest production site with 17 hectares of glass and 15 hectares of miniature.
Royal Berry South
Our southern cultivation location for distribution and freshness.
SALE
The strawberries from Royal Berry B.V., VG Berry B.V., 4 Seasons Berry B.V., and Royal Berry Zuid are fully marketed by the cooperative Kompany UA.
